{"id":859,"date":"2022-03-23T18:06:06","date_gmt":"2022-03-23T17:06:06","guid":{"rendered":"https:\/\/communications.showweb.site\/?page_id=859"},"modified":"2022-04-20T16:26:19","modified_gmt":"2022-04-20T14:26:19","slug":"brand-psychology","status":"publish","type":"page","link":"https:\/\/communications.showweb.site\/en\/brand-psychology\/","title":{"rendered":"Brand psychology"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"859\" class=\"elementor elementor-859\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be63e05 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"be63e05\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9690380\" data-id=\"9690380\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9dcb1e elementor-widget elementor-widget-text-editor\" data-id=\"f9dcb1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.0 - 21-03-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"color: #ffffff;\">Wir glauben daran, dass gutes Design und zielgruppenaffine Markenkommunikation die logische Folge einer stichhaltigen, strategischen und psychologischen Positionierung sind.<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b021349 elementor-widget elementor-widget-text-editor\" data-id=\"b021349\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"color: #201651;\">DIPL. PSYCH. TILL B\u00d6SENBERG<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e18c6e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"5e18c6e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08f525d\" data-id=\"08f525d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f72cc20 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"f72cc20\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-338fcf9\" data-id=\"338fcf9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb31a92 elementor-widget elementor-widget-text-editor\" data-id=\"eb31a92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Basis Zielgruppe \u2013 \u00dcber die Analyse vom Lifestyle zum Design<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f33def9 elementor-widget elementor-widget-text-editor\" data-id=\"f33def9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tMarkenpsychologie und stringente strategische Methoden sind die Voraussetzung f\u00fcr ein relevantes und zielgruppenaffines Branding.Der analytische Blick auf das Leben der Zielgruppe bringt neue Sichtweisen und relevante L\u00f6sungen hervor. Unterschiedliche Lebensstile und Einstellungen erfordern unterschiedliche visuelle Codes und Designsprachen. Der Stil des Markenauftritts (Materialien, Farben, Formen, Sounds, Tonalit\u00e4t, Typografie) definiert sich auf Basis der fundamentalen Einsichten in die menschliche Psyche und die Bed\u00fcrfnisse der Konsumenten.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd0b8d9 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"dd0b8d9\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-36b01e7\" data-id=\"36b01e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-badfe72\" data-id=\"badfe72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d97853 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6d97853\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.0 - 21-03-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"454\" src=\"https:\/\/communications.showweb.site\/wp-content\/uploads\/2022\/03\/Visual_Codes.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/communications.showweb.site\/wp-content\/uploads\/2022\/03\/Visual_Codes.jpg 659w, https:\/\/communications.showweb.site\/wp-content\/uploads\/2022\/03\/Visual_Codes-300x207.jpg 300w\" sizes=\"auto, (max-width: 659px) 100vw, 659px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0329594\" data-id=\"0329594\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-baa6c5a elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"baa6c5a\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c0e9e4\" data-id=\"1c0e9e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6e123b4 elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"6e123b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-29e1881\" data-id=\"29e1881\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-020b3b0 elementor-widget elementor-widget-spacer\" data-id=\"020b3b0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.0 - 21-03-2022 *\/\n.e-container.e-container--row .elementor-spacer-inner{width:var(--spacer-size)}.e-container.e-container--column .elementor-spacer-inner,.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d247ad elementor-widget elementor-widget-text-editor\" data-id=\"8d247ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color:#009ee3\">01<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8fc68 elementor-widget elementor-widget-text-editor\" data-id=\"2f8fc68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #3c3c3c;\">Genuss<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94ca4a8 elementor-widget elementor-widget-text-editor\" data-id=\"94ca4a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSelbstverw\u00f6hnung<br>\nMe-Moment\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c70658 elementor-widget elementor-widget-spacer\" data-id=\"7c70658\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-9fb9174\" data-id=\"9fb9174\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75a009b elementor-widget elementor-widget-spacer\" data-id=\"75a009b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2c989d elementor-widget elementor-widget-text-editor\" data-id=\"f2c989d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color:#009ee3\">02<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5eb034 elementor-widget elementor-widget-text-editor\" data-id=\"e5eb034\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #3c3c3c;\">Gesundheit<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6cf75e elementor-widget elementor-widget-text-editor\" data-id=\"b6cf75e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tBewusste Ern\u00e4hrung<br>\nFunctional Food\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc56e57 elementor-widget elementor-widget-spacer\" data-id=\"bc56e57\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-6ca74ec\" data-id=\"6ca74ec\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e1e63d elementor-widget elementor-widget-spacer\" data-id=\"4e1e63d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-316a923 elementor-widget elementor-widget-text-editor\" data-id=\"316a923\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #009ee3;\">03<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3327b6b elementor-widget elementor-widget-text-editor\" data-id=\"3327b6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #3c3c3c;\">Soziale Belange<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78001fa elementor-widget elementor-widget-text-editor\" data-id=\"78001fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIndividualisierung<br>\nFeedback-Gesellschaft\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-158c9cd elementor-widget elementor-widget-spacer\" data-id=\"158c9cd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-074da5d\" data-id=\"074da5d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-785a36e elementor-widget elementor-widget-spacer\" data-id=\"785a36e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be20f6c elementor-widget elementor-widget-text-editor\" data-id=\"be20f6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #009ee3;\">04<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a43d57b elementor-widget elementor-widget-text-editor\" data-id=\"a43d57b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #3c3c3c;\">Sicherheit<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3793cfd elementor-widget elementor-widget-text-editor\" data-id=\"3793cfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tFamilie<br>\nAuthentizit\u00e4t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25d8c0 elementor-widget elementor-widget-spacer\" data-id=\"e25d8c0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-8a75720\" data-id=\"8a75720\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dfa4af elementor-widget elementor-widget-spacer\" data-id=\"8dfa4af\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-202c92e elementor-widget elementor-widget-text-editor\" data-id=\"202c92e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #009ee3;\">05<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bac20a elementor-widget elementor-widget-text-editor\" data-id=\"5bac20a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #3c3c3c;\">Lifestyle<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de896e elementor-widget elementor-widget-text-editor\" data-id=\"4de896e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tUrbanisierung<br>\nTouch-Points\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bcb54d elementor-widget elementor-widget-spacer\" data-id=\"5bcb54d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-521eae9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"521eae9\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82522f2\" data-id=\"82522f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-df3adbd elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"df3adbd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-05e30fc\" data-id=\"05e30fc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-170a9e9 elementor-widget elementor-widget-text-editor\" data-id=\"170a9e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Von den Consumer Needs zum relevanten Markenauftritt<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d02945 elementor-widget elementor-widget-text-editor\" data-id=\"1d02945\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tDie richtigen, bzw. die relevanten Treiber f\u00fcr spezifische Produktgruppen zu finden, sollte stets die Aufgabe einer guten Agentur sein. Ohne ein profundes Wissen \u00fcber Consumer-Needs, Insights und Trends sind marktrelevante und differenzierende Innovationen und Konzepte undenkbar. Um diese differenzierenden Insights aufzusp\u00fcren und am Ende in der Umsetzung zu ber\u00fccksichtigen arbeiten wir immer nach unserem <strong>SIX-STEP-VERFAHREN:<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-044540d elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"044540d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5378f7\" data-id=\"c5378f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f7fd35 elementor-widget elementor-widget-qi_addons_for_elementor_process\" data-id=\"3f7fd35\" data-element_type=\"widget\" data-widget_type=\"qi_addons_for_elementor_process.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-qi-process  qodef-qi--has-appear qodef-qi-grid qodef-layout--qi-columns  qodef-col-num--6  qodef-item-layout--horizontal qodef-responsive--custom qodef-col-num--1440--3 qodef-col-num--1366--3 qodef-col-num--1024--2 qodef-col-num--768--2 qodef-col-num--680--1 qodef-col-num--480--1\">\n\t<div class=\"qodef-grid-inner\">\n\t\t<div class=\"qodef-e qodef-process-item qodef-grid-item elementor-repeater-item-91a6f51\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-icon-holder\">\n\t<div class=\"qodef-e-icon\">\n\t\t\t\t\t<span class=\"qodef-e-item-icon-text\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-eye\"><\/i>\t\t\t<\/span>\n\t\t\t<div class=\"qodef-e-number\">\n\t\t\t\t1.\t\t\t<\/div>\n\t\t\t<\/div>\n\t<div class=\"qodef-e-line\">\n\t\t<div class=\"qodef-e-line-inner\"><\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<h5 class=\"qodef-e-title\">\n\t\tMarkenpsychologische Analyse\t<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"qodef-e qodef-process-item qodef-grid-item elementor-repeater-item-740104a\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-icon-holder\">\n\t<div class=\"qodef-e-icon\">\n\t\t\t\t\t<span class=\"qodef-e-item-icon-text\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t<\/span>\n\t\t\t<div class=\"qodef-e-number\">\n\t\t\t\t2.\t\t\t<\/div>\n\t\t\t<\/div>\n\t<div class=\"qodef-e-line\">\n\t\t<div class=\"qodef-e-line-inner\"><\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<h5 class=\"qodef-e-title\">\n\t\tDefinition des Markenkerns und m\u00f6glicher visueller Codes\t<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"qodef-e qodef-process-item qodef-grid-item elementor-repeater-item-620e3be\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-icon-holder\">\n\t<div class=\"qodef-e-icon\">\n\t\t\t\t\t<span class=\"qodef-e-item-icon-text\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrows-alt\"><\/i>\t\t\t<\/span>\n\t\t\t<div class=\"qodef-e-number\">\n\t\t\t\t3.\t\t\t<\/div>\n\t\t\t<\/div>\n\t<div class=\"qodef-e-line\">\n\t\t<div class=\"qodef-e-line-inner\"><\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<h5 class=\"qodef-e-title\">\n\t\tPositionierung\t<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"qodef-e qodef-process-item qodef-grid-item elementor-repeater-item-cf3d50d\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-icon-holder\">\n\t<div class=\"qodef-e-icon\">\n\t\t\t\t\t<span class=\"qodef-e-item-icon-text\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-bullseye\"><\/i>\t\t\t<\/span>\n\t\t\t<div class=\"qodef-e-number\">\n\t\t\t\t4.\t\t\t<\/div>\n\t\t\t<\/div>\n\t<div class=\"qodef-e-line\">\n\t\t<div class=\"qodef-e-line-inner\"><\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<h5 class=\"qodef-e-title\">\n\t\tVisuelle Positionierung\t<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"qodef-e qodef-process-item qodef-grid-item elementor-repeater-item-3ff5eaf\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-icon-holder\">\n\t<div class=\"qodef-e-icon\">\n\t\t\t\t\t<span class=\"qodef-e-item-icon-text\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-th-list\"><\/i>\t\t\t<\/span>\n\t\t\t<div class=\"qodef-e-number\">\n\t\t\t\t5.\t\t\t<\/div>\n\t\t\t<\/div>\n\t<div class=\"qodef-e-line\">\n\t\t<div class=\"qodef-e-line-inner\"><\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<h5 class=\"qodef-e-title\">\n\t\tKonzeption\t<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"qodef-e qodef-process-item qodef-grid-item elementor-repeater-item-f764e59\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-icon-holder\">\n\t<div class=\"qodef-e-icon\">\n\t\t\t\t\t<span class=\"qodef-e-item-icon-text\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-pencil-alt\"><\/i>\t\t\t<\/span>\n\t\t\t<div class=\"qodef-e-number\">\n\t\t\t\t6.\t\t\t<\/div>\n\t\t\t<\/div>\n\t<div class=\"qodef-e-line\">\n\t\t<div class=\"qodef-e-line-inner\"><\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<h5 class=\"qodef-e-title\">\n\t\tKreation\t<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb55990 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"eb55990\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0326a2b\" data-id=\"0326a2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-98b8ebf elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"98b8ebf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-37f10a4\" data-id=\"37f10a4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f0671d elementor-widget elementor-widget-text-editor\" data-id=\"9f0671d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Die Kreation ist immer das Ergebnis aus Analyse und Strategie<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a17478 elementor-widget elementor-widget-text-editor\" data-id=\"8a17478\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tEine Kreation, ob Design, Naming oder Kommunikation, setzt sich also immer aus den vorherigen Steps zusammen und wird so der Marke ganzheitlich gerecht.\n\nEs geht aber nicht um eine unn\u00f6tige \u201eVerkopfung\u201c des Prozesses, sondern immer darum, die bestm\u00f6gliche L\u00f6sung f\u00fcr eine Marke \/ ein Produkt am Markt zu platzieren. Das gelingt unseres Erachtens nur mit einem grundlegenden Verst\u00e4ndnis f\u00fcr Zielgruppe, Marke und Wettbewerbs-Umfeld.\n\nMehr \u00fcber unsere Umsetzung markenpsychologischer Konzepte in Kreationen finden Sie hier: <a href=\"\/units#design\">brandship Design<\/a> und <a href=\"\/units#communications\">brandship Communications<\/a>.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wir glauben daran, dass gutes Design und zielgruppenaffine Markenkommunikation die logische Folge einer stichhaltigen, strategischen und psychologischen Positionierung sind. DIPL. PSYCH. TILL B\u00d6SENBERG Basis Zielgruppe \u2013 \u00dcber die Analyse vom Lifestyle zum Design Markenpsychologie und stringente strategische Methoden sind die Voraussetzung f\u00fcr ein relevantes und&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-859","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/communications.showweb.site\/en\/wp-json\/wp\/v2\/pages\/859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/communications.showweb.site\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/communications.showweb.site\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/communications.showweb.site\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/communications.showweb.site\/en\/wp-json\/wp\/v2\/comments?post=859"}],"version-history":[{"count":4,"href":"https:\/\/communications.showweb.site\/en\/wp-json\/wp\/v2\/pages\/859\/revisions"}],"predecessor-version":[{"id":878,"href":"https:\/\/communications.showweb.site\/en\/wp-json\/wp\/v2\/pages\/859\/revisions\/878"}],"wp:attachment":[{"href":"https:\/\/communications.showweb.site\/en\/wp-json\/wp\/v2\/media?parent=859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}